Brand identity, Label design, Packaging. Concept project

Nueve Cerros

A self-initiated identity and label system for a small-batch mezcal from Oaxaca.

Three Nueve Cerros mezcal bottles with green, terracotta and ochre labels on a clay ledge in late afternoon sun

Nine hills, one fire

Nueve Cerros imagines a family palenque that bottles a few hundred bottles per batch. The brief was a label that looks quiet on a crowded back bar and still tells you which agave is inside before you pick it up.

One continuous line draws the nine hills you can see from the palenque, with the tallest in the middle where the earth oven sits. Each agave gets its own colour: green for espadín, clay for tobalá, ochre for the ensamble. The batch number is written by hand on every label.

Identity system

One line for nine hills, a serif with a soft italic, and a colour for each agave.

Nueve Cerros mountain line and wordmark with a cork seal, monogram and ash, agave, clay and ochre swatches

Digital mockups