Two sheets that never line up
Hoja Suelta imagines a neighbourhood bookshop in Santa María la Ribera with a risograph printer at the back. It sells books, prints its own zines, and hosts readings and workshops. The brief was an identity the shop could print itself, in two inks, every week.
The name means loose sheet. The mark is two sheets printed in separate passes that never quite line up, and where they overlap a third colour appears. That imperfect registration becomes the system: fluorescent pink, riso blue and yellow, a heavy grotesque paired with a loose italic serif, and a monospaced type for dates and prices.
Identity system
Two inks, two sheets out of register, and a third colour where they overlap.
Applications
Digital mockups
