Grilled the way they do it up north
Carbón Norte imagines a taquería that grills arrachera, trompo and short rib over mesquite charcoal and serves them in flour tortillas made on site. The brief was a brand loud enough to stop people walking past at night, and simple enough to print on paper that gets thrown away.
The mark is an arrow pointing north that doubles as a flame, set above three bars of the grill. The name runs in tall condensed capitals like a highway sign. Charcoal, ember red and flour cream do the work, and a monospaced type carries the prices, tickets and order numbers.
Identity system
A north arrow that is also a flame, three grill bars, and a name set like a road sign.
Applications
Digital mockups
